Page 12 - BEQ Magazine Iss 23 FINAL v3

The SHE
NEW BUSINESS ORDER

Mark

Syndicate for

Human Equity

By JULIE A. PALM

lana Broad would like to imagine a time when The SHE
Mark, a certification firm they co-founded with Sterling
I Champion, won’t need to exist.

“I’d like to see a future where certification marks,” Broad says,
gender equity in the economy is comparing the firm to Cruelty Free
so common that The SHE Mark International and B Lab (which cer-
becomes obsolete,” says Broad, tifies B Corps.) “We’re working to
co-founder and general counsel for highlight businesses that include
the 2-year-old Los Angeles-based women and gender-diverse people
company. in decision-making roles so that
But that time isn’t now. So, consumers and potential talent can
Broad and Champion are giving find companies that align with their
people a way to recognize and sup- values.”
port companies that demonstrate When women-led businesses
gender equity among their ranks. aren’t recognized and supported,
The SHE Mark is “the most they hire fewer people and make
inclusive set of gender-focused less money, Broad says, adding that

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