Page 33 - BEQ Magazine Iss 19
P. 33

Holland America Lines and Marriott   Second, by attending or participating
                                              Hotels as well as numerous smaller   in a CEP event, initiative or program
                                              hospitality companies to promote travel   they are going to learn new and/or
                                              within and to the state.           better ways of operating and grow their
                                                 Serving as a  connector across  the   bottom line. And third, by investing in
                                              state of Washington, GSBA engages   the CEP they are investing in the growth
                                              with a variety of other parties to further   of their business and a rising tide lifts
                                              its mission to advocate for civil rights   all boats.”
                                              and small businesses. A prime example   In  addition  to  its  internal
                                              is the organization’s work authoring   partnerships, the Ocala Metro CEP
                                              and promoting legislation that led to   works closely with other civic, private
                                              the creation of the Washington State   and business entities to achieve local
                                              LGBTQ  Commission.  The  Commission   business goals. The organization’s
                                              works to improve the state’s interface   IMPACT initiative, run by director
                                              with  the  lesbian,  gay,  bisexual,  Cherrietta Prince, rolled out in March
                                              transgender, queer, two-spirit and   2020 with a goal to improve diversity
                                              intersex community, identify the needs   and inclusion within the business
                                              of its members, and ensure that there   community.
                                              is an effective means of advocating for   “The  CEP  spent  three  years
                                              LGBTQ  equity  in  all  aspects  of  state   researching  how  best  to  address  this
                                              government. This level of engagement   inequality of opportunity and we strongly
                                              is the result of cultivating relationships   believe the answer is entrepreneurship,”
                                              with local and state entities over the   Sheilley said. “Entrepreneurship is a skill
                                              years.                             and when people have the opportunity
                                                 “We have an excellent and ongoing   to enhance this skill, they create wealth
                                              relationship  with  the Metropolitan   for themselves, their families and their
                                              Chamber and the Downtown Seattle   neighbors.”
                                              Association as well as with other     IMPACT  collaborates  with  the
                                              chambers, the SBA, Port of Seattle,   city and county to expand public
                                              the  Office  of  Economic  Development,”   sector involvement and several key
                                              said Rosén.  “We have had a reciprocal   organizations  are  promoting  the
                                              relationship and have had a seat on the   initiative by underwriting support across
                                              Metro Chamber’s Board. Currently, we   the spectrum.
                                              are one of the organizations that is part   “Several banks are helping us
                                              of the Mayor’s Downtown Revitalization   to  identify  cash  flow  issues,  offer
                                              Project along with the Metro Chamber   financial  literacy  training  and  engage
                                              and the DSA.”                      in conversations to propose economic
                                                 In  Ocala, the Metro CEP  counts   relief  opportunities.  We’ve  also
           Top: The Ocala Metro Chamber & Economic   its 1,400 constituents as partners,   connected with major corporations to
           Partnership was named the 2020 National                               study national approaches to diversity
           Chamber of the Year by the Association of   recognizing each relationship as a
           Chamber of Commerce Executives     partnership.                       and inclusion,” Prince said.  “Our goal
                                                 “We proffer that a business earns   is to be a catalyst for change in the
           Middle: The Ocala Metro CEP promotes   its return on investment in the CEP in   entrepreneurial community.” 
           growth with groundbreaking ceremonies
           like this one for Miller & Sons Plumbing Inc .  one of three ways,” Sheilley said. “First,
                                              by attending or participating in a CEP
           Bottom: The Ocala Metro CEP celebrates the   event, initiative or program they are
           grand opening of Gold’s Gym Ocala .
                                              going to meet new customers, clients
                                              and  partners  and  grow  their  business.


                                                                                                  SUMMER 2021 33
            BUSINESSEQUALITYMAGAZINE.COM
   28   29   30   31   32   33   34   35   36   37   38