Page 16 - BEQ Magazine Iss 19

As a role model for LGTBQ youths, a Realtor®.
Falk wanted those 1,000 Pride flags “I’ve always had a passion for real
to fly throughout Winter Park to shift estate, and I knew I would be selling
the trajectory of someone else’s life. my home in 2021, so it seemed like the
“What impact would seeing a Pride flag perfect time to get my license,” he said.
hanging from a ‘straight’ house have on “It’s also a great way to use my passion to
LGBTQ+ people, particularly the youth?” help others achieve the dream of home
he asks. “If there is anywhere we should ownership and real estate investment.”
feel accepted, appreciated and loved, it Saying “Yes” was so effective for Falk
is in our own neighborhood.” in 2020, he selected a new motto for
this year: “What’s Next?” For now that
WHAT’S NEXT? means growing his consulting practice,

returning to face-to-face research
Falk, the youngest of seven children,
through his marketing business and
grew up in Mound, Minnesota, just
seeing what other opportunities present
outside Minneapolis. He traded the
themselves.
long winters of the Upper Midwest
“At this stage in my life, I am most
for the sunnier climes of Winter Park,
concerned with having meaningful
graduating from Rollins College and
interactions, working where my
earning an MBA from the University
interests take me and allowing myself
of Central Florida. He joined Lennox
to pivot and roll in ways that might
Research Inc. in 1991, buying the
surprise me,” he says. 
company in 2000 and changing its name.
The firm offers a wide range of
Connect with Thor Falk at linkedin.com/in/thor-falk
qualitative and quantitative research
solutions to address client objectives,
and now Falk is using the skills he’s
honed throughout his career in
a new role as a personal
coach.
“Typically, my
coaching clients have the
answers in them already,
they just are not always
able to tap into them.
That’s where my abilities as
a facilitator can help them
get there,” Falk says. “An ideal
client for me is someone who
has goals but they need help
finding their path to achieving
those goals.”
n addition to launching his
coaching business, Falk spent
part of 2020 turning his longtime
interest in real estate into becoming

16 SUMMER 2021 BUSINESSEQUALITYMAGAZINE.COM